Curbed Cup Round 1: Hollywood (2) vs. Mid-City (15)
Here it is: the 2012 Curbed Cup race for the Los Angeles Neighborhood of the Year. Round one of our tournament features 16 ‘hoods vying for the coveted golden jpeg–we’ll have two matchups every day through Thursday, then take a look at our tournament bracket on Friday. Voting for each poll ends 24 hours after opening (and will be watched closely for any shenanigans). Let the neighborhood on neighborhood carnage begin!
Man, what didn’t happen in Hollywood this year? The neighborhood got anew plan to guide development over the next few decades (despite lots of feuding); work started at the huge and long-awaited Blvd6200 mixed-user, at the Thom Mayne-designed Emerson campus, and at the Old Spaghetti Factory site; the Target project and the Columbia Square mixed-user both came back on the scene; developer Sonny Astani announced plans for a mixed-use project and elevated park at Hollywood and Western; there are rumors of redevelopment at the Hollywood Palladium; and we saw some (conceptual) plans for the huge towers around the Capitol Records building. Landmarks had a big year too: the Walk of Fame is getting a rehab, the Hollywood Sign got refreshed, and the Kodak got a new name (the Dolby Theatre). Meanwhile, the W residences finally started to fill up, a fancy 24-hour Walgreens opened at Sunset and Vine, and the hipster flippers moved in. Seriously, we could go on too.
So it’s not a very fair fight (unless you really hate the Hollywood Community Plan), but Mid-City wasvoted the next Highland Park (i.e. next target for hipster-flavored gentrification), the area got an Expo Line stop (and soon a FlyAway stop), and there’s talk of a Trader Joe’s and/or a Costco coming to the neighborhood.